When the call to transform is the only path to scale.

What you need to know

• You are a scientist, an expert, an artist, an inventor, a social worker, a public servant, and a changemaker.
• You decided to make a daring vision your life’s mission.
• Starting from a crazy idea, you became the first-time founder and CEO of a growth-stage company, tasked with scaling an extraordinary business. 
• You are unprepared for the job ahead. You are new to the business of building a business. You fear the consequences of not delivering as you have never feared failure before.
• You recognize that the realization of your dream requires the transformation of who you are.
• You can choose to engage in a transformational process that would allow you to expand your intelligence and your ability beyond everyday incremental improvements, and handle much more than you ever thought possible.
• You don’t have to do it alone.

Who you are…beyond the mission

You are a scientist, an expert, an artist, an inventor, a social worker, a public servant, and a changemaker. A creator at heart. You embody kindness, candidness, and joy. Your enthusiasm radiates love, authenticity, warmth, and generosity. Driven by a selfless desire to better the human condition, you prioritize the greater good over personal gains. Your creativity is tireless, eager to enhance and leave a lasting legacy. Your vision transcends the present, crafting dreams into reality. Boundless curiosity and imagination fuel your zest for life, making it infectious. You carry an invigorating energy, coupled with courage that inspires. Your openness and tolerance mirror the rich diversity of your experiences. Shaped by a mosaic of cultures, your life's journey through various challenges has fortified your character and honed your resilience without dimming your passion, your grace, or your steadfast belief in your destiny.

And then,  you decided to make a daring vision your life’s mission.

The blessings and the curse of the mission

It all started with a crazy idea. You gathered a small team of the willing, raised money, built a proof of concept, and worked hard to establish a product/market fit and grab the attention of novelty-seeking first adopters. 

And one day, seemingly out of nowhere, the product turned into a business, and you became the first-time founder and CEO of a growth-stage company. 

And now a new challenge begins: Scaling the business. 

The ask is to deliver more of everything: more market share, more distribution, more product innovations, more people, more culture, more structure, more processes, more predictability, more efficiencies, more professionalism, more scrutiny, more discipline, more rigor, more precision and more maturity. More profitability and more value appreciation. 

Your responsibilities have expanded drastically and gained more gravitas.

While you don’t have to do everything yourself anymore, you do have to ensure that everything is done right, by the right people, for the right reasons, and in the right order. You are now the designated champion and ambassador of the company’s vision, mission, and values internally and externally. You are also its chief architect and the one responsible for introducing more collective, systemic processes, frameworks, and engagement models, and for phasing out spontaneous heroism and the scrappiness of the “whatever it takes'' approach. You are expected to know how to balance between strategic macro-thinking and tactical interventions. When to lead, when to manage, and when to delegate. When to rush to put out fires, and when to invest the time in building fire departments. 

Ultimately you are responsible for ensuring the viability of the business and for transforming early success into lasting relevance. 

You are unprepared and unrehearsed for the job ahead. You are new to the business of business, to management, to building and growing companies; let alone impacting millions, creating wealth, gaining broad recognition, and securing a good life for yourself and thousands of others in the process.

And yet here you are, wearing the uniform, acting the role, following the script, and playing on the big stage to everybody’s applause.

Mission impossible?

You are no stranger to mission impossibles. After all, that’s what you are made for, and why you are here! 

But this time you sense that your responsibilities expanded at a speed and to a magnitude beyond your capacity to absorb, and the stakes are significantly higher than ever before. You perceive the gap between what you know and what you need to learn as wider than your capacity to process within relevant time. You see the bar for your performance raised higher than you’ve ever jumped. The expectations around your execution have never been more record-shattering. 

You fear the consequences of not delivering as you have never feared failure before.

The specter of not being enough to handle the moment at hand is triggered. Your instinct to self-preserve, justify existence, hide vulnerabilities, and protect appearances, is activated. Self-referencing, self-doubt, overthinking, hesitation, and anxiety are taking a steeper toll on your overall health, presence, focus, attention, concentration, clarity of judgment, decision-making, creativity, imagination, energy, confidence, and motivation. Slowly but surely, and if not already there, you are heading straight to Burnout Ville. A place where nothing ever happens, where you never want to be. A dead end. 

Doubling down on over-work, over-extension, chronic stress, and fatigue is not going to be enough. Sleeping even less, socializing even less, and living even less is not going to cut it.

Somewhere you read or heard the stat that “one in twenty founder-CEOs turn out to have the right skill set to operate a scaleup”.

The voice inside your head grows louder every day:

• Can you survive this next act? 
• Are you the right person to grow the business?
• Are you the right person to materialize the vision? 
• Can you continue to be an asset, or will you become a liability? 
• Will you continue to dazzle or will you be applauded off stage?
• Is the reward still worth the pain?

The temptation to run for the door is a constant. To give up the act. To be grateful for the accomplishments. To recognize your limits. To bow out. To take the wins. To let go and move on to the next.

Yet, you are still here looking for answers. 

Mission accepted

You know the real answer.

No initiative, endeavor, enterprise, or business can grow beyond its owner. If you want to achieve more, you must become more.

If you want to scale your business, you must scale yourself. 

Remember what it took to get here.

To transform from an entrepreneur with an idea to a founder/CEO of a business, you had to muscle up. You had to reflect. You had to do some form of soul-searching and inner work. You had to confront your demons and fight your way to courage and action despite your fears. You had to recognize your weaknesses and decide to fix them. You had to learn new skills and mindfully apply them. You labored, you endured, and you delivered. Alone.

In the process, you expanded, you grew, you became.  

The next act is about growth and unfolding as well. On a much bigger scale. The growth of your business into a market leader and the unfolding of you into an even higher version of yourself.

Your job is to continue to invest in and accelerate the inner journey you started. To call on your discipline and marshall your faith in your destiny. To heal demons that continue to slow you down and turn them into giants that push you forward. To befriend the critic. To empower the imposter. To unlearn destructive habits, seed new thought patterns, and transform imprisoned emotions into energy and vitality. 

To reinvent yourself. To remove the limits. 

The realization of your dream requires the transformation of YOU.

Isn’t that the ultimate reward?

At what cost?

Growth comes at a cost.

If growing from 1 to 10 is going to come at the same or more human cost it took to get from 0 to 1, is it something you can afford and is it something you can sustain? 

And if you can, is it the smartest thing to do?

The answer is NO. End of conversation.

What if you were able to quicken the process? What if you were able to tame your inner demons more readily? What if you were able to remove limits and expand the field of the possible more efficiently? What if the process of fixing weaknesses became less daunting and the learning of new skills more seamless and enjoyable? What if you were able to effortlessly turn imagination into courage, courage into actions, and actions into meaningful results? What if you knew how to make your mind work more for you than against you? What if you could easily turn bountiful habits from inconsistent traits to permanent states?

What if you were able to expand your intelligence and your ability beyond everyday incremental improvements?

What if this time around you did not have to do it alone?

What if you had a partner? Someone you can safely confide in like you would your inner voice. Someone that sees you as who you truly are, and the many things you are capable of, without expectations or judgments. Someone with whom you can safely share your deepest vulnerabilities without fearing hurt. An outer witness of your experience that has not been cognitively and emotionally affected by your unique story. Someone who lends you an unbiased perspective and leads you to objective and wiser decisions. Someone who keeps you immune from the risks inherent in positive or negative hyperbolas and misguided assumptions, and keeps you even-keeled, calm, and settled. 

What if you could engage in a transformational process that would allow you to handle much more than you ever thought possible, with much less human cost? 

When would you start?

The time is always now when you seize it.