Transform
your BEING,
scale your doing.

Mindset reprograming for first-time founder CEOs trapped in survival mode.

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Transform your BEING,‍ scale your doing.
crazy idea → product → business

Your job is to deliver more of everything & transform early success into lasting relevance. Fast.

You are unprepared. You fear not being enough for what the vision needs. You are in charge, but you are not in control. You are trapped in survival mode. You feel powerless despite applying a lot of force. You are overwhelmed, overstretched, overstressed and overanxious. Your execution is sapped, your performance is capped, and you are headed for burnout.

Who you are is in the way of who you need to be, and become. You refuse to let go.
There is more in you. There is more for you. You are convinced.

AwakeN

Be more. Do more.

It’s not about misguided strategies, wrong tactics, road blocks, or the lack of resources. It’s about your inner resistance, how you show up, and the quality of your presence.

CEO Coaching
Mindset reprograming for first-time founder CEOs trapped in survival mode
Reprogram your mindset

Be transformed.

  • Heal emotional scars
  • Restructure your thought patterns
  • Rewrite the algorithms that dictate how you perceive your reality 
  • Release from imbedded fear & made up limitations permanently
  • Scale & grow effortlessly
View program

Become a more...

Effective Leader

Know when, where, & what to contribute. Maintain composure in all situations. Inspire confidence & trust.

Confident Decision Maker

Ground yourself in faith & process. Make bolder choices & sounder risk calculations.

Powerful Results Driver

Remove blocks & solve problems before they arise. Enable & empower meaningful progress.

Resilient Navigator

Bounce back quicker from setbacks & transform challenges into growth opportunities.

Fit Human

Enhance focus, clarity, presence, & productivity. Enjoy a healthier work-play balance, & a joyful life experience.

Walid Malouf
About me

I am Walid,

I work with a small number of first-time founder CEOs facing intense growth pressures and feeling trapped in survival mode by the fear of not being enough to deliver on expectations. I guide them through a transformative journey, reprogramming their mindsets and empowering them to show up authentically. Together, we change their reality—breaking free from survival mode to thrive effortlessly. Scaling becomes seamless, growth happens, and their impact spreads.

I am a certified Deep Transformation Coach and Life Design Coach with a decade in the people development and coaching space and three decades of global entrepreneurship. Like yours, my story is also one of great venturing, great adversity, and great transformations into higher forms of my being…

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My work.

Some coaches are like talking to a TV. They don’t really listen, and seem to have their own agenda to push. Some coaches are like talking to someone through a glass window...

Some coaches are like talking to a TV. They don’t really listen, never really respond to what you are saying, and seem to have their own agenda to push. Some coaches are like talking to someone through a glass window. There’s some connection, but mostly you are talking past each other. Other coaches, like Walid, are like a mirror. Not one of those “magic mirror on the wall” mirrors, but one of those illuminated, two-sided mirrors where one side shows you things as they are, while the other side shows you things in a more magnified way. Walid is a master at knowing when to show you how things are, how things look upon closer inspection, and how to “turn on the light” to illuminate the things one might miss upon a cursory glance at oneself. Walid has helped me see myself in a different light. When overly focused on the ugly details of a situation, he’s helped to flip my perspective, take a step back, be kind to myself, and see things as they are. He’s led me through a number of exercises and encouraged me to go into places (even the boardroom of my own mind) that I would not have gone to myself. What I value most about Walid is his ability to listen, to reflect, to recount, and to reframe. He’s humble, approachable, wise, clear and challenging. I’m happy to not only call him my coach and “professional development partner,” but happier to also call him a friend.

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Doon M.
Founder

Before I met Walid I had a vision, general ideas and goals. Pursuing them was like hiking a dense forest obscured by the shadows of doubt and fear, and the lack of commitment that comes from lack...

Before I met Walid I had a vision, general ideas and goals. Pursuing them was like hiking a dense forest obscured by the shadows of doubt and fear, and the lack of commitment that comes from lack of faith and detailed process.

From the moment I met Walid, I was drawn to his aura of soothing settlement. I had never had a coach before, and felt that if I were to dive into this new experiment, I’d like it to be with him. Two and a half years later, Walid’s ability to weave seamlessly between the practicalities of navigating my professional landscape and the profound depths of self-discovery, helped me cultivate a deeper sense of self and ground my decisions with a newfound inner faith and confidence.

Walid is a master listener, always ready to meet each topic I bring with open ears, and an open heart. No judgment and an unassuming wisdom. His guidance has transcended the professional realm, impacting my life in ways I'm still discovering. He became a partner in my decisions, a sounding board in times of doubt, and a cheerleader for my personal growth and the growth of my business.

To every founder who wants to accelerate the realisation of their vision, I say this: find your Walid. He's a catalyst for transformation, a co-pilot on the journey to the destination.

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Abraham H.
Founder, CEO

As a young leader of complex programs and professionals, my journey is often not straightforward. The time Walid and I spend together is dedicated to troubleshooting and...

As a young leader of complex programs and professionals, my journey is often not straightforward. The time Walid and I spend together is dedicated to troubleshooting and optimizing a path that is uniquely my own.

At the same time, there are elements common to all journeys regardless of who we are or the space we occupy. These elements make the conceptual frameworks and practical tools/resources that Walid uses to guide the process of reflection and creation very helpful.

Walid promotes a comprehensive approach to life management that encompasses the professional and the personal self, considerations of time, passion, value, and impact. This approach is gained from a large amount of literature and qualitative research, as well as the vast and rich lived experience he has gathered from all the ups and downs on his own journey.

I would recommend Walid as a very talented, highly adaptable, deeply accountable thought partner/coach/accountability partner/Sherpa (whatever this means to you!). I would say this is especially true for those on the non-traditional journey. Happy Discovery!

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L
Luce S.
Founder, CEO

As a 15-year Venture Capital investor focused on high growth software companies, I have had the chance to work with many executive coaches as they assist first time CEOs and Senior Executives...

As a 15-year Venture Capital investor focused on high growth software companies, I have had the chance to work with many executive coaches as they assist first time CEOs and Senior Executives with the challenges of growing a company, scaling a team, implementing larger deals and of course facing the inevitable challenges that come along the way.  For the most part, executive coaches I have encountered use a cookie-cutter approach and are difficult to differentiate.  That changed for me when I met Walid and decided to work with him when I left a comfortable partner position to launch my own investment fund. For 3 years, from launch to now growth, Walid was there, along the way, coaching me, and providing me a space to challenge my inner programming to achieve success.  He effectively combines the practical and mind, the subjective with the objective.  Being a founder and a leader doesn't stop in the office, you are constantly 24/7 living and breathing your objectives. What do you do when anxiety hits? Catastrophic thinking? The highs of a win and the lows of a loss?  Who do you turn to? I know who I turn to. 

I look forward to my weekly sessions with Walid. He has become an essential part of the firm and portfolio's success.  I now refer him to all our portfolio companies and other investment firms for his skills.  Describing Walid's program and approach defies words, you have to experience it.

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MM
Michael M.
Founding General Partner, VC
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Show up.

Commit to a once in a lifetime journey. Go beyond every day change and stretch beyond incremental improvements. Embody a radical shift in being and operate from a place of infinite possibilities.

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